Description

Job location

Chandigarh / Pune (Only for these locations)

Excellent comunication skills

Fluent in English

Responsibilities

Work closely with the Marketing and Sales team to execute aspects of the marketing strategy, including lead generation

Plan, execute, and maintain the marketing campaign schedule

Produce integrated marketing campaigns (email, social, and web)

Assist with content creation to support integrated drip and event-based campaigns including collateral such as success stories, whitepapers, infographics, webinars, advertising, blogs, and multimedia.

Measure and report campaign effectiveness to the Director on a weekly and monthly basis (using Pardot)

Plan and execute BIGs digital marketing strategy

Create and distribute relevant social content and campaigns that educate and grow engagement with our audience.

Manage and produce paid social advertising and measures of success.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Brainstorm new and creative growth strategies.

Collaborate with internal teams to create landing pages and optimize user experiences.

Assist with evaluating and redesigning the BIG website and relevant landing pages.

Assist with graphic design efforts

Design required infographics, presentations, marketing materials, etc.

Assist with all event-related activities

Provide logistical support for tradeshows and BIG-hosted events for prospects, Partner Account Executives, sales teams, customers, and industry.

Requirements and skills

Post-secondary degree with a focus on Marketing or Communications

Proven working experience in marketing

Proven strong copywriting skills for a variety of mediums including collateral, marketing emails, blogs, and social media.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Creative expertise in identifying target audiences and building digital campaigns that engage, inform, and motivate.

Intermediate knowledge of the Adobe Creative Cloud.

Experience working with WordPress website maintenance as well as basic HTML & CSS.

Solid knowledge of website and platform analytics tools including Pardot, Google Analytics, and LinkedIn.

Excellent communication skills and a collaborative team approach.

Ability to quickly grasp new technologies and processes, and make recommendations for improvements.

Must be able to take initiative, make recommendations, and balance a variety of concurrent demands in a friendly and professional manner.