- Develop comprehensive media strategies aligned with client business objectives, brand positioning, and target audience insights
- Translate marketing goals into effective media approaches across digital, TV, and emerging platforms
- Identify growth opportunities through audience, category, and competitive analysis
- Leverage tools such as BARC, IRS, Comscore, SimilarWeb, Google Analytics, and platform insights to inform strategy
- Analyze consumer journeys, media consumption habits, and category trends to recommend optimal media mix
- Conduct competitive benchmarking and derive actionable recommendations
- Collaborate with digital, investment, performance, content, and partnerships teams to deliver integrated media solutions
- Ensure strategies are future-ready, leveraging innovation, data, and technology
- Present media strategies and recommendations to clients with clarity and strategic rationale
- Act as a strategic partner to clients, contributing to business planning and growth conversations
- Support annual planning, campaign strategy, and periodic reviews
- Monitor campaign performance and recommend optimization strategies
- Measure effectiveness against KPIs such as reach, frequency, engagement, and business outcomes
- 4–8 years of experience in media strategy, media planning, or integrated planning (agency experience preferred)
- Strong understanding of digital and offline media channels
- Experience working with media tools such as BARC, TGI, IRS, Comscore, Google Analytics, etc.
- Strong analytical, storytelling, and presentation skills
- Ability to translate data into actionable strategic insights
- Excellent stakeholder management and communication skills
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Strategy Manager - Mumbai Metropolitan Region - Publicis Groupe
Description
Key Responsibilities
Strategic Planning
Consumer & Market Insights
Integrated Media Approach
Client Management
Performance & Optimization
Required Skills & Experience
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Revenue Manager
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