Ppc Manager - Chandigarh - confidential

    confidential
    confidential Chandigarh

    15 hours ago

    Full time Healthcare
    Description

    Ppc Manager Vacancy Job Vacancy at RGB Web Tech Web Design and Development Company

    We are seeking a highly skilled and data-driven PPC Manager to lead our pay-per-click advertising efforts. The ideal candidate will have a strong background in managing PPC campaigns across various platforms and a proven track record of achieving measurable results. As a PPC Manager, you will be responsible for developing and executing PPC strategies to drive website traffic, generate leads, and maximize ROI.

    Key Responsibilities:

    • Develop and execute comprehensive PPC strategies that align with the company's marketing objectives.
    • Identify target audiences, conduct keyword research, and create campaign plans to reach and convert them.
    • Stay updated with PPC industry trends, best practices, and emerging platforms to adapt strategies accordingly.
    • Plan, launch, and optimize PPC campaigns across platforms such as Google Ads (AdWords), Bing Ads, and others.
    • Manage campaign budgets, adjust bids, and refine targeting to maximize ROI.
    • Monitor and analyze campaign performance, identifying areas for improvement.
    • Conduct extensive keyword research and selection to build effective PPC campaigns.
    • Create, expand, and optimize keyword lists to improve campaign relevance and performance.
    • Develop compelling ad copy that aligns with campaign objectives and speaks to the target audience.
    • Collaborate with designers to create visually appealing ad creatives.
    • Implement A/B testing strategies for ad copy, landing pages, and other campaign elements to optimize performance.
    • Analyze test results and make data-driven decisions to improve campaigns.
    • Set up and maintain conversion tracking to measure and report on campaign effectiveness.
    • Implement tracking codes and pixels for accurate attribution.
    • Generate regular reports on PPC performance, including key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
    • Provide actionable insights and recommendations to the marketing team and senior management.
    • Manage PPC advertising budgets, allocate resources effectively, and ensure campaigns stay within budget.

    Qualifications and Skills:

    • Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).
    • Proven experience as a PPC Manager or similar role with a successful track record in managing and optimizing PPC campaigns.
    • Deep understanding of PPC platforms, including Google Ads, Bing Ads, and others.
    • Proficiency in keyword research, campaign setup, and bid management.
    • Strong analytical skills with the ability to interpret PPC metrics and derive actionable insights.
    • Excellent written and verbal communication skills.
    • Project management skills with the ability to manage multiple PPC campaigns.
    • Ability to work collaboratively in a team environment and across functions.
    • Certifications in PPC platforms (e. g. , Google Ads certification) are a plus.
    • Competitive compensation package and performance-based bonuses.
    • Opportunities for professional growth and development.
    • Collaborative and innovative work environment.
    • Access to the latest PPC management tools and technologies.
    • Chance to make a significant impact on the company's online advertising efforts and ROI.
    • Full-time / Freelance / Part-time / Contract
    • A minimum duration of 6 months is mandatory.
    • In case of no prior experience, you have the option to apply for an internship.

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