Performance Marketer - Noida - OUTCAST

    OUTCAST
    OUTCAST Noida

    1 day ago

    Retail
    Description

    Job Title: Performance Marketer – Apparel (D2C / E-commerce)

    Location: Noida Sector 63

    Experience: 8–12 Years

    Industry: Apparel | Fashion | D2C | E-commerce

    Employment Type: Full-time

    Immediate Joiner

    Role Overview

    We are looking for a strategic and execution-driven Performance Marketer to own end-to-end marketing growth for our apparel brand. This role requires deep hands-on expertise in Meta & Google Ads, strong category-building capability, and the ability to work closely with founders and cross-functional stakeholders to scale the brand profitably.

    Key Responsibilities

    Performance Marketing Ownership

    · Own and scale Meta (Facebook/Instagram) & Google Ads budgets end-to-end

    · Drive profitable growth across CAC, ROAS, LTV, AOV & Conversion Rate

    · Build and optimize full-funnel strategies (TOF, MOF, BOF)

    · Lead experimentation, creative testing & audience scaling

    Category Building & Brand Growth

    · Develop and execute category creation strategies in the apparel space

    · Build strong consumer propositions and brand narratives

    · Own product launches, drops, and seasonal campaigns

    · Identify whitespace opportunities in fashion categories

    Strategic Leadership & Stakeholding

    · Work closely with founders, product, supply chain & CX teams

    · Translate business goals into scalable marketing roadmaps

    · Own annual marketing plans, budgets & forecasts

    · Act as a key decision-maker in go-to-market strategy

    Team Leadership & Agency Management

    · Build, mentor & lead internal marketing teams

    · Manage performance agencies, creative partners & vendors

    · Set KPIs, review performance, and ensure accountability

    Data, Analytics & Growth Insights

    · Own dashboards and growth reporting

    · Leverage data to drive decisions on pricing, offers & assortment

    · Monitor attribution, cohort performance & retention metrics

    Skills & Requirements

    · –12 years of experience in Marketing for Apparel / Fashion / D2C brands

    · Proven hands-on expertise in Meta & Google Ads (large budgets)

    · Proven track record of scaling performance marketing profitably

    · Strong understanding of e-commerce funnels & customer lifecycle

    · Ability to operate at both strategy and execution level

    4+ years of experience in D2C brands (preferably apparel – women's western wear)

    · Experience scaling a D2C apparel brand from early to growth stage

    · Deep understanding of fashion consumer behavior

    What We Offer

    · Leadership role with high ownership & visibility

    · Opportunity to build and own marketing function end-to-end

    · Direct impact on brand growth and category leadership

    · Competitive compensation

    Apply by sharing your CV at:

    ·    


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