PPC executive - Noida, India - Ridhi Group

    Ridhi Group
    Ridhi Group Noida, India

    2 weeks ago

    Default job background
    Full time
    Description
    Key Responsibilities: 1.Develop and execute effective PPC strategies to meet business objectives and drive ROI. 2.Conduct keyword research and analysis to identify new opportunities and optimize campaign performance. 3.Create and manage PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media advertising. 4.Monitor and analyze campaign performance metrics, including click-through rate, conversion rate, and cost per acquisition. 5.Optimize campaigns on a regular basis to improve performance and achieve KPIs. 6.Stay updated on industry trends and best practices in PPC advertising. 7.Collaborate with other marketing team members to integrate PPC campaigns with overall marketing strategies. 8.Prepare regular reports and presentations on campaign performance for management.