Digital Marketing Manager - Pune, India - ConsultAdd Inc

Description

Job Title: Digital Marketing Lead

Shift Timings: US Shift (8 AM EST - 5 PM EST)

Job Location: Pune (Currently Remote with Near Future transition to onsite)

Roles and Responsibilities:

• Develop and execute comprehensive marketing strategies to generate leads and increase brand awareness.
• Collaborate with senior management to understand company goals, align them with digital team members, set targets, track performances, etc.
• Branding building: building tone and voice for a brand that aligns with the values of the company.
• Implement lead-generation campaigns using multiple sources, including online and offline channels.
• Manage and optimize social media platforms to engage with our audience, increase followers, and drive website traffic.
• Create and curate engaging content ideas for social media posts, blogs, articles, and other marketing collateral.
• Integrate proper systems to effectively manage leads, track customer interactions, and measure marketing ROI.
• Collaborate with internal teams, including sales and research, to align marketing initiatives with business objectives.
• Develop and maintain strong relationships with media partners, influencers, and industry stakeholders.
• Utilize digital marketing techniques, including SEO, SEM, and PPC, to improve online visibility and lead generation.
• Implement email marketing campaigns to nurture leads, promote services, & drive conversions.
• Team Management: Experience in managing a digital marketing team.
• Skill in hiring and onboarding new team members as needed.
• Establishing workflows, processes, and best practices for efficient campaign execution.
• Experience collaborating with cross-functional teams such as design, content, and development teams.

Required Qualifications and Skillset

• 3 to 5 years of experience in digital marketing space, & strategic brand.
• MBA degree or higher education in marketing, business, communications, or a related field.
• Strong understanding of digital marketing channels, strategies, and best practices.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, Facebook Ads Manager, email marketing software, and content management systems (CMS).
• Excellent analytical skills and ability to interpret data to drive informed decision-making.
• Creative thinker with a passion for innovation and problem-solving.
• Strong verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams.
• Results-oriented mindset with a focus on achieving measurable outcomes and KPIs.
• Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.

Why Join Us:

• Competitive pay.
• Health care package and related benefits.
• Growth and professional development opportunities.
• Collaborative work culture.
• Bi-Annual appraisal