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    • High-Performance Performance Marketing Manager - Hyderabad - Itester

    Itester
    Itester Hyderabad

    2 months ago

    Description

    About Rivirtual

    is a cutting-edge product company revolutionizing the digital landscape with innovative solutions that empower businesses and individuals. We specialize in creating user-focused, scalable products that solve real-world problems with creativity, precision, and technology. At Rivirtual, we thrive on innovation, collaboration, and delivering exceptional results.

    As a rapidly growing company, we are looking for a High-Performance Performance Marketing Manager to join our team and help us scale our products globally. If you are passionate about data-driven marketing and have a proven track record of delivering measurable results, this role is for you.

    Job Summary

    We are seeking a results-oriented Performance Marketing Manager with expertise in driving measurable growth through digital marketing channels. The ideal candidate has a data-first approach, excels in optimizing campaigns, and is laser-focused on KPIs such as ROI, CPL, CAC, and revenue growth.

    As a Performance Marketing Manager at Rivirtual, you will play a critical role in driving customer acquisition and retention for our products by effectively managing paid and organic campaigns across multiple platforms.

    Key Responsibilities

    Paid Advertising & Campaign Management

    • Develop, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic ad networks to drive measurable results.
    • Manage budgets effectively, ensuring efficient allocation of spend to maximize ROI and minimize customer acquisition costs (CAC).
    • Continuously monitor, analyze, and optimize campaigns using data insights, A/B testing, and audience segmentation.
    • Scale campaigns by identifying and targeting high-performing audience segments.

    Analytics & Reporting

    • Track, measure, and report on key performance metrics such as CTR, CPC, CPA, CPL, and ROAS.
    • Use tools like Google Analytics, Google Tag Manager, and other analytics platforms to analyze campaign performance and provide actionable insights.
    • Build dashboards to track and communicate campaign performance to stakeholders.

    SEO & Organic Traffic Growth

    • Collaborate with the content and SEO teams to enhance Rivirtuals organic visibility and improve website traffic.
    • Conduct keyword analysis and competitive benchmarking to optimize paid and organic search strategies.

    Strategy Development & Execution

    • Develop data-driven marketing strategies to achieve growth objectives, including customer acquisition, lead generation, and retention.
    • Identify emerging trends in digital marketing, and experiment with new channels, tools, and strategies to stay ahead of the competition.
    • Partner with the product and engineering teams to optimize landing pages and conversion funnels.

    Team Collaboration

    • Work closely with cross-functional teams including Product, Sales, and Design to align marketing efforts with business goals.
    • Mentor and guide junior marketing team members, fostering a high-performance culture.

    Key Qualifications

    • 5+ years of experience in performance marketing or digital marketing, with a focus on paid media campaigns.
    • Proven track record of delivering measurable results in customer acquisition and revenue growth.
    • Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other digital ad platforms.
    • Proficiency in analytics tools (Google Analytics, Tableau, Google Data Studio) and attribution modeling.
    • Strong knowledge of SEO/SEM strategies and A/B testing methodologies.
    • Excellent data analysis skills and the ability to derive actionable insights from complex datasets.
    • Exceptional project management skills, with the ability to juggle multiple campaigns and priorities.
    • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

    What We Offer

    • Competitive salary and performance-based bonuses.
    • Opportunities for professional growth and career development.
    • A collaborative, innovative work environment at Rivirtual.
    • Flexible working hours and remote work options.
    • Comprehensive benefits package, including health insurance, paid time off, and wellness programs.

    Ready to take your performance marketing expertise to the next level at Rivirtual?

    Apply now and be part of a team that thrives on data, innovation, and delivering exceptional results.

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