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- Develop, implement, and optimize ad campaigns on Google, Facebook, LinkedIn, and Telegram.
- Plan advertising strategies in alignment with marketing objectives and target audience.
- Ensure effective budget allocation to maximize ROI and meet KPIs.
- Craft compelling ad copy, creatives, and landing pages.
- Run A/B tests for ad formats, creatives, and audiences to improve performance.
- Collaborate with designers and content teams to develop high-converting assets.
- Set up effective audience targeting and segmentation strategies.
- Utilize first-party data, retargeting, and lookalike audiences for optimal reach.
- Analyze audience behavior and refine targeting to improve conversions.
- Monitor campaign performance and analyze key metrics such as CPC, CPA, ROAS, CTR, and conversion rates.
- Provide detailed reports to senior management and stakeholders on campaign performance.
- Implement conversion tracking and optimize campaigns based on insights from analytics tools (Google Analytics, Facebook Pixel, etc.).
- Continuously optimize campaigns to lower costs while improving conversions.
- Identify opportunities to scale successful campaigns while maintaining profitability.
- Stay updated with industry trends, algorithm changes, and new ad formats.
- Work closely with SEO, content, and design teams to ensure cohesive and impactful campaigns.
- Coordinate with the sales team to align campaigns with business goals.
- Participate in brainstorming sessions to create innovative strategies for lead generation and brand awareness.
- Manage and allocate advertising budgets efficiently.
- Forecast budget requirements based on campaign objectives and historical data.
- Ensure that all campaigns adhere to the respective platform's advertising policies.
- Regularly review and update campaigns to comply with any changes in platform rules.
- Bachelor's degree in Marketing, Advertising, or a related field (Master's degree is a plus).
- 4+ years of hands-on experience in managing paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and Telegram Ads.
- In-depth knowledge of advertising platforms, targeting options, and optimization strategies.
- Experience with audience segmentation, retargeting, and lookalike audiences.
- Proficiency with analytics tools such as Google Analytics, Facebook Business Manager, and LinkedIn Campaign Manager.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Proven track record of delivering results, including improved ROI and conversions.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment while managing multiple campaigns.
- Google Ads & Facebook Blueprint certifications are preferred but not required.
- Strong problem-solving skills and the ability to thrive in a fast-paced environment.
- A passion for staying updated with the latest trends and advancements in digital advertising.
Performance Marketer - Noida, India - Booming Bulls Academy�

3 weeks ago

Description
Job Description
Booming Bulls Academy is seeking a talented and results-driven Advertising Expert to lead all paid media campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and Telegram Ads.
The ideal candidate will have hands-on experience in creating, managing, and optimizing campaigns to drive ROI, maximize reach, and achieve business objectives.
Key Responsibilities
Campaign Strategy & Execution
Ad Creation & Testing
Audience Targeting & Segmentation
Performance Tracking & Reporting
Optimization & Scaling
Collaboration & Coordination
Budget Management
Compliance & Ad Policies
Qualifications:
Additional Skills:
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