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    • Performance Marketing Expert - ananthapur - Blix Education

    Blix Education
    Blix Education ananthapur

    3 weeks ago

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    Description

    Job Title: Performance Marketing Expert

    Location: Sakinaka, Mumbai

    Experience Required: 1.5 - 2 years

    Type: Full-time

    About Blix:

    We are on a mission to make learning fun and engaging through innovative STEM-based toys and educational products. As a bootstrapped company with a strong focus on creativity, we empower young minds to explore, build, and innovate.

    Key Responsibilities:

    • Campaign Management & Optimization:
    • Plan and execute growth-driven campaigns on platforms like Facebook, Google Ads, and other relevant portals to drive engagement and conversions.
    • Use metrics such as CTR, conversion rates, and average order value to optimize campaigns and improve ROI.
    • Continuously review campaign performance and implement data-backed strategies to enhance effectiveness.
    • Data Analysis & Reporting:
    • Analyze campaign data to identify trends and actionable insights that inform marketing decisions.
    • Generate detailed performance reports that recommend data-driven optimizations.
    • Creative Strategy:
    • Develop and test creative content and audience strategies to drive engagement and conversions across various platforms.
    • Collaborate with the design team to ensure timely implementation of campaign creatives and materials.
    • Create compelling ad copy and visuals tailored to different platforms and target audiences.
    • Testing & Continuous Improvement:
    • Conduct A/B tests for creatives, targeting, and messaging to refine marketing strategies.
    • Stay up-to-date on industry trends and platform updates to continuously improve marketing effectiveness.

    Must-Have Skills:

    • Hands-on experience in performance marketing with a strong analytical approach.
    • Exceptional written and verbal communication skills with the ability to craft compelling ad content and messaging.
    • A collaborative mindset and ability to work effectively across teams to achieve common goals.
    • Proven experience in campaign optimization to enhance ROI and conversion rates.
    • A creative thinker with the ability to develop innovative solutions to complex marketing challenges.
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