Pahal Financial Services - Ahmedabad, India - Pahal Finance

    Pahal Finance
    Pahal Finance Ahmedabad, India

    3 weeks ago

    Default job background
    Description
    JD - Digital Marketing Manager

    If you live and breathe digital marketing, we want to talk to you.

    We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

    What does a Digital Marketing Manager do?


    You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns and social media and performance marketing from concept to execution.


    Responsibilities:

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    Requirements and skills:

    • BS/MS degree in marketing or a related field
    • 712 years of Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and datadriven thinking
    • Uptodate with the latest trends and best practices in online marketing and measurement
    )