lyxel&flamingo - Media Planner & Auditor (3-6 yrs) - Gurgaon/Gurugram, India - iimjobs

Description

Key Responsibilities:

Media Auditing:

Conduct thorough audits of various media campaigns, including Google Ads, Meta/Social Ads, and other marketing initiatives.

Analyze and evaluate media performance metrics to ensure adherence to industry standards and campaign objectives.

Identify areas for optimization and efficiency improvement in media strategies.

Media Planning:

Develop comprehensive media plans aligned with client objectives and marketing strategies.

Collaborate with internal teams to integrate media plans into broader marketing campaigns.

Stay updated on industry trends and emerging platforms to enhance media planning strategies.

Digital Marketing Expertise:

Possess a strong understanding of digital marketing concepts and strategies.

Familiarity with marketing funnels and their application in crafting effective media plans.

Collaboration and Communication:

Work closely with cross-functional teams, including startegy, analytics, and account management, to ensure seamless execution of media audits & planning.

Communicate effectively with clients to gather requirements and provide insights into media performance.

Reporting and Analysis:

Generate regular audit reports on media performance, highlighting key metrics and insights.

Utilize data analysis tools to derive actionable recommendations for campaign optimization.

Qualifications:

Degree in Marketing, Advertising, or a related field.

Minimum of 3 years of experience in a similar role, preferably in a digital marketing agency with an audit background.

Proficient in Google Ads, Meta/Social Ads, and other digital marketing platforms.

Strong analytical and problem-solving skills.

Excellent communication and interpersonal skills.