Market Research Project Manager - Bengaluru, India - Live Connections

Description

Job Description: Industry research analyst / Market Analysis – Project Manager

Work Location - Bangalore / Pune / Noida

Roles & Responsibilities

• In the Strategic Solutioning & Transformation Unit's Multi Tower Offering Development (MTO) function, a key role awaits an adept professional to serve as the Market Research and Sales Enablement Strategist.

• This multifaceted position plays a crucial role not only in enhancing our sales enablement capabilities but also in contributing a comprehensive market research perspective to enrich the business value of our multi-tower solution offerings.

Primary duties encompass, yet are not confined to:

• Collaborate closely with the offering development squad in SST and respective service lines to comprehend our capabilities and offerings.

• Conduct thorough market research using various channels to formulate a perspective on emerging trends, market needs, and competition to guide new offering development.

• Develop business cases and validations for new offerings based on market trends, incorporating Outside-In and Inside-Out views.

• Partner with marketing teams to translate technical features into compelling business value propositions.

• Formulate and execute a holistic sales enablement strategy aligned with organizational goals.

• Craft engaging and informative sales collateral, presentations, and other materials that effectively communicate the value of our services.

• Ensure sales teams have access to updated and relevant content to bolster their efforts.

• Design and implement training programs for sales teams to enhance their understanding of technical consulting solutions.

• Conduct workshops and webinars to disseminate product knowledge, industry trends, and effective sales techniques.

• Collaborate with service lines, marketing, and sales teams to gather feedback, fostering continuous improvement of sales enablement materials and programs.

• Establish metrics and KPIs to gauge the effectiveness of sales enablement initiatives.

• Regularly evaluate the impact of training programs on sales performance and provide data-driven recommendations for enhancement.

• Support TML generation activities for NBD accounts.

• Contribute to the creation of outreach campaigns to drive NBD.

Qualifications:

• Bachelor's degree in engineering, preferably with a master's in business or marketing.

• In-depth understanding of market research tools, techniques, and technical consulting solutions, with the ability to translate technical concepts into business value.

• Excellent communication and presentation skills.

• Collaborative work experience in a cross-functional environment, with a preference for those familiar with multiple service lines.

• 8-12 years of experience in market research and sales enablement or a related role within the IT consulting industry (flexible for internal candidates).

• Willingness to undertake various tasks as the unit evolves, in addition to those specified.