Digital Marketing Specialist - Indore, India - Hotbit Infosoft

Description

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Qualifications and Skills:

• Bachelor's degree or equivalent
• Proficiency in Google Ads management tools and platforms.
• Strong skills in keyword research and ad copy writing.
• Knowledge of competitor analysis and ROI analysis.
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Experience in bid management and conversion tracking.
• Ability to conduct A/B testing and analyze results.

Roles and Responsibilities:

• Manage and optimize PPC campaigns on platforms like Google Ads.
• Clearly understand and implement digital marketing campaigns which fit client needs
• Conduct keyword research and analyze performance data.
• Create compelling ad copies and conduct A/B testing for optimal results.
• Monitor and adjust bids to maximize ROI.
• Track conversions and analyze campaign effectiveness.
• Perform competitor analysis to identify opportunities for improvement.