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    • Product Marketing Specialist - Chennai - Different Hair Pvt. Ltd

    Different Hair Pvt. Ltd
    Different Hair Pvt. Ltd Chennai

    2 weeks ago

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    Description

    About Us

    DHPL is a global leader in manufacturing human hair extensions and an award-winning exporter to the USA and UK. We lead the hair industry market in quality goods that are celebrated in hair salons, Hollywood studios, and opera and theater stages.

    We believe in growth and science by learning and applying advanced business techniques and R&D applications.

    Our Story

    DHPL is the daughter company of Hair & Compounds, Inc. located in California, USA. After more than 22 years, together we have built a reputation for creating and providing high-end human hair products in the hair extension market known in Hollywood, Manhattan, London, Ontario, and many more cities.

    Job Summary

    We are looking for a Product Marketing Specialist to oversee product launches, user engagement strategies, and experimentation-driven marketing tactics.

    This role is ideal for someone passionate about data analytics, A/B testing, and growth hacking.

    The ideal candidate should be able to leverage data-driven insights, customer behavior analysis, and competitive research to optimize marketing funnels and drive product adoption.

    This role will work closely with data, and marketing teams to develop high-impact campaigns and scalable growth strategies across international markets.

    Responsibilities

    • Develop and execute data-driven growth marketing strategies to optimize user acquisition, activation, and retention.
    • Oversee product launches by aligning cross-functional teams and ensuring successful go-to-market execution.
    • Design and run A/B tests to improve conversion rates, product adoption, and marketing funnel performance.
    • Analyze customer behavior, market trends, and competitor insights to refine marketing and growth strategies.
    • Implement growth experiments across various marketing channels (SEO, paid media, email, referrals, etc.) to drive scalable user growth.
    • Work closely with product, marketing, and content teams to optimize messaging, positioning, and engagement strategies.
    • Leverage marketing automation tools, analytics platforms, and data visualization tools to measure, track, and optimize campaign performance.
    • Optimize landing pages, and email campaigns, for maximum conversion impact.
    • Develop and execute referral, and retention strategies to increase customer lifetime value.
    • Stay ahead of growth marketing trends, digital tools, and competitive strategies to drive continuous improvement.

    Qualifications

    • 3-5 years of experience in growth marketing, Product Marketing, or product-led growth roles.
    • Hands-on experience with A/B testing, funnel optimization, and data-driven decision-making.
    • Strong analytical mindset with expertise in Google Analytics or similar analytics platforms.
    • Understanding of SEO, email marketing, CRO, and referral marketing strategies.
    • Strong collaboration skills to work cross-functionally across marketing, and data teams.
    • Ability to develop scalable growth frameworks and execute rapid experimentation cycles.
    • Knowledge of SQL, Python, or other data tools (a plus but not mandatory).
    • A deep passion for product-led growth hacking, data analytics, and customer psychology.

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