Marketing Manager - Indore, Madhya Pradesh

Only for registered members Indore, Madhya Pradesh, India

11 hours ago

₹432,000 - ₹720,000 (INR) per year

Job Title: Marketing Manager – Fragrance Division ·  · Location: Indore, Madhya Pradesh ·  Qualification: Postgraduate (MBA/PGDM in Marketing preferred) ·  Experience: Minimum 4 years in marketing, preferably in FMCG, cosmetics, or · fragrance industry ·  Package: Up to 6 LPA ...

Job description

Job Title: Marketing Manager – Fragrance Division


Location: Indore, Madhya Pradesh

 Qualification: Postgraduate (MBA/PGDM in Marketing preferred)

 Experience: Minimum 4 years in marketing, preferably in FMCG, cosmetics, or

fragrance industry

 Package: Up to 6 LPA CTC (with flexibility based on the applicant's profile)

 Website:

Role Overview

As the Marketing Manager – Fragrance Division, you will be responsible for developing and

executing marketing strategies that elevate brand visibility, drive product sales, and strengthen

customer loyalty. You will lead campaigns across digital and traditional platforms, manage

product launches, and collaborate closely with sales, RCD, and creative teams. The role requires

strong expertise in market research, consumer behaviour analysis, and statistical evaluation

of ATL/BTL activities, ensuring clarity, vision, and measurable impact in all marketing

initiatives.

Key Responsibilities:

Strategic Marketing Execution

o Lead and execute integrated B2B and B2C marketing strategies to drive brand

growth, channel expansion, and customer engagement across domestic and

international markets.

o Develop and implement 360° marketing strategies for perfume product lines.

Market Survey s Research Analysis

o Conduct in-depth market surveys to understand product positioning,

consumer preferences, and emerging fragrance trends.

o Analyse competitor activity and market dynamics to identify

opportunities and threats.

o Translate consumer behaviour insights into actionable marketing

strategies.

o Prepare detailed reports on product performance, market share, and customer

feedback.

Product Launch s Campaign Management

o Lead new product launches from concept to shelf, including packaging, pricing,

and promotion.

o Manage ATL (Above-the-Line) and BTL (Below-the-Line) campaigns,

ensuring measurable outcomes.

o Convert ATL/BTL activities into statistical insights with clear KPIs, ROI

analysis, and performance dashboards.

o Collaborate with influencers, creative agencies, and digital platforms to

maximize reach and engagement.

Negotiation s Vendor Management

o Negotiate with marketing service providers, agencies, and event

organizers to optimize costs and maximize value.

o Manage contracts and partnerships with distributors, retailers, and channel

partners.

Cross-functional Collaboration

o Work closely with product development teams to align marketing with

fragrance innovation.

o Partner with sales teams to ensure marketing strategies support revenue growth.

o Represent the brand at trade shows, exhibitions, and industry events.

Performance Monitoring s Reporting

o Monitor and analyse campaign performance using CRM tools and data

analytics platforms.

o Provide management with clear, data-driven insights on marketing

effectiveness.

o Ensure clarity and vision in reporting, enabling informed decision-making.

Required Skills s Competencies

 In-depth knowledge of consumer behaviour in the fragrance or FMCG sector

 Strong expertise in market survey methodologies and research analysis

 Ability to convert ATL/BTL activities into statistical clarity and actionable

insights

 Strong sales and negotiation capabilities to support channel growth

 Excellent communication and interpersonal skills for cross-functional

collaboration

 Proficiency in MS Office, CRM platforms, and data analytics tools

 Strategic thinker with a creative mindset and strong analytical abilities

 Familiarity with packaging trends, especially in luxury or personal care products

Preferred Attributes

 Experience in perfume, cosmetics, or personal care industries

 Proven ability to work in both B2B and B2C segments

 Exposure to international fragrance markets and consumer trends

 Strong presentation skills with the ability to influence stakeholders

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