Creative and Copy Strategist - Gurugram - Loch Corporate Services

    Loch Corporate Services
    Loch Corporate Services Gurugram

    1 week ago

    Description

    Creative strategy sits at the intersection of big ideas, persuasive copy and performance marketing.

    This role owns creative strategy end-to-end—from research and ideation to execution testing and iteration—ensuring every creative & Content (static ad videos) decision drives measurable growth.


    You’ll work across with media buyers CRO executives designers video editors UGC creators build scalable creative systems for paid media landing pages digital campaigns.


    • Carry out creative duties from planning ideation scriptwriting copywriting Translate business goals offers audience insights into high-performing angles hooks concepts

    • Work closely Performance Marketers Media Buyers CRO Executives Designers Video Editors UGC Creators scale what works Present strategies campaign ideas scripts confidently internal teams clients Balance new concept creation vs optimization iterations winning creatives Write oversee copies scripts Reels captions Emailers WhatsApp messages SMS Collaborate New teams ideation Ensure all align brand tone optimized conversion Proactively propose topical content trends conversations Stay up date industry platform updates evolving best practices Provide visual direction graphic design team clear instruction Work revisions tasks feedback setting realistic timelines meet Brand goals Actively participate throughout production process–ideation final delivery ads other digital content Continuously improve output using performance experimentation

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