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  • Head of performance marketing - Mumbai - The Offbeat Agency

    The Offbeat Agency
    The Offbeat Agency Mumbai

    2 months ago

    Description
    About the Role

    We are hiring a senior leader who can own and scale the complete performance marketing engine across paid media, marketplaces, and quick-commerce platforms.

    The ideal candidate has hands-on experience running Meta, Google, Amazon Ads, Flipkart Ads, and quick-commerce advertising (Zepto, Blinkit, Instamart), especially for D2C, FMCG, nutraceutical, wellness, and real estate brands.

    Key Responsibilities

    • Multi-Channel Performance Strategy
    Build full-funnel paid marketing strategies across Meta, Google, YouTube, LinkedIn, and DV360.

    Develop marketplace & quick commerce ad strategies:
    Amazon Ads (DSP + PPC)
    Flipkart Ads
    1mg/PharmEasy ads
    Zepto/Blinkit/Instamart ads
    Plan and forecast budgets with clear KPIs: CAC, ROAS, LTV, TACoS, ACOS, etc.
    Create scalable playbooks for new launches and marketplace expansions.


    • Marketplace & Quick Commerce Advertising

    Manage end-to-end campaigns on:
    Amazon SP/SD/SD, Brand Analytics, Amazon Attribution
    Flipkart PLA & display ads
    1mg / PharmEasy ads for healthcare & supplement brands
    Swiggy Instamart, Zepto & Blinkit sponsored placements / banner ads

    Optimize:
    keyword ranking, organic uplift, buybox share, visibility score.
    Monthly and weekly marketplace growth planning (ranking → reviews → conversions).


    • Media Buying & Optimization
    Hands-on setup, optimization, and scaling for high budgets across Meta & Google.

    Run experiments:
    A/B tests, creative iterations, hook frameworks, landing page CRO.
    Manage budgets from ₹50L to ₹3Cr/month across clients.


    • Tracking, Analytics & Reporting

    Lead tracking setup using:
    GA4, GTM, server-side tracking, pixel events
    Amazon Brand Analytics, 1mg dashboards, quick commerce dashboards
    Build performance dashboards on Google Data Studio / Zoho Analytics.

    Deep analytical ability:
    LTV, CAC, blended ROAS, VTR, ACOS/TACOS, etc.
    Run weekly reviews with insights + recommended actions.


    • Client & Team Leadership
    Lead a team of media buyers, marketplace specialists, performance analysts.
    Build SOPs for marketplace-first brands and quick commerce brands.
    Present reports, insights, and scaling strategies to founders and brand heads.
    Collaborate with creative team for ad angles, hooks, and marketplace creatives.


    • Conversion & Funnel Optimization
    Improve conversion rate across landing pages & product pages.

    Improve marketplace conversions via:
    Listing quality, SEO, keyword ranking
    Reviews strategy
    Deals, coupons, promotions, events (Prime Day, BBD, etc.)
    Optimize D2C + Marketplace + Quick Comm synergy.

    Requirements
    5–10 years in performance marketing and marketplace advertising.
    Must have hands-on experience with Amazon Ads + Flipkart Ads + Instamart/Zepto/Blinkit/1mg ads.

    Proven track record of scaling D2C & FMCG brands.
    Strong analytical skills and ability to manage large budgets.
    Ability to build and lead a team.

    Strong command over AI tools and automation workflows.
    Excellent communication & client-facing skills.
    Nice-to-Have
    Experience with Shopify & marketplace integrations.
    Experience with CRM/marketing automation (Zoho, HubSpot).
    Prior experience in nutraceuticals, wellness, personal care, or real estate.
    What You Get
    Opportunity to lead performance marketing for high-growth brands.
    Creative freedom + strong tech infrastructure (AI, dashboards, automation).
    Leadership role with high ownership.
    Room to build and scale a full performance marketing vertical.

    Show more Show less

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