Demand Strategist - Bengaluru / Bangalore - IBM

    IBM
    IBM Bengaluru / Bangalore

    3 days ago

    Full time
    Description

    Your role and responsibilities

    A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:

    1.Strategy Planning & Customer Journey Design

    • Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
    • Translate business objectives into actionable marketing outcomes across the funnel
    • Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
    • Ongoing experimentation and manical focus on outcomes
    • Ongoing experimentation and maniacal focus on outcomes
    • Design the customer journey for specific segments across strategic accounts

    2.Execution Orchestration

    • Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
    • Manage the execution of actions for your specific PLG product team
    • Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan

    3.Performance Optimization

    • Understand brand to demand performance trends for the assigned product & optimize performance issues
    • Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
    • Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
    • Readiness to explain emerging performance opportunities or challenges
    • Strategies to deliver 'next best actions' and support targeted pipeline coverage and revenue for the business
    • Insight into action – cycling of performance insights directly back into planning and orchestration

    Required education

    Master's Degree

    Preferred education

    Master's Degree

    Required technical and professional expertise

    • 10+ years relevant work experience, including experience in a digital marketing 
    • Deep critical thinking skills and curiosity to pursue open-ended problems
    • Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
    • Understands Geo/Market strategies and localization requirements
    • Business acumen with the ability to develop data-driven business recommendations
    • Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
    • Preferred technical and professional experience
    • 6+ years experience in omni-channel demand generation or related role

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