Bijak - SEO Specialist (4-8 yrs) - Gurgaon/Gurugram, India - iimjobs

    Iimjobs background
    Full time
    Description
    SEO Specialist


    Bijak is looking for a creative SEO specialist to optimize the content on our website based on analytics and keyword research.

    The SEO specialist will also be responsible for researching advertising and website layout trends that will generate more page traffic.

    To be successful as an SEO specialist you must be willing to keep abreast of industry innovations and trends. A good SEO specialist values quality content as well as technical insight to optimize the website for search engines.


    Key Responsibilities:

    • Architect and execute an SEO strategy prioritizing Mobile app search optimization (65%) alongside website SEO (35%), to boost organic traffic and downloads.
    • Spearhead backlink acquisition strategies to enhance organic web presence and app visibility.
    • Drive organic traffic growth through strategic linkbuilding initiatives and partnerships.
    • Amplify organic app downloads by optimizing app store listings and leveraging appcentric digital marketing tactics.
    • Conduct regular and thorough analytics reviews for both the website and the app to monitor performance metrics and identify areas for optimization.
    • Create and manage keyword portfolios for various content categories to guide the production of SEOfriendly content that aligns with user search intent
    • Keep abreast of competitor performance in terms of web and app rankings, traffic, and content strategy
    • Generate and distribute comprehensive reports on a regular basis to provide insights into rankings, traffic, backlink profile, and competitor analysis.
    • Continually assess and adapt content strategies based on keyword analysis to stay ahead in search rankings.