Assistant Brand Manager - Gurugram, India - Hector & Streak Consulting Private Limited

Description

Assistant Manager- Brand

Location - Gurgaon

Job profile

• Ideate & contribute in drawing the road map for the Brand

• Develop the complete marketing mix for the premium business portfolio– product, packaging, communication, media including digital and execution of all ATL (Digital only) & BTL inputs in partnership with Sales team and under guidance of senior brand team. Responsible for annual brand strategy, brand health, topline and margins.

• Lead new product development/customization work for Hotels/Institutions/Premium Retail segment in coordination with cross functional teams especially R&D team

• Develop and supervise detailed marketing plan & allocation of Budgets to meet business objectives
• Manage outside agency resources including advertising and digital. Developing integrated communication strategy

• Digital Marketing Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI

• Develop and implement long-term strategic plans on new product opportunities

• Collaboration with key functions: Premium Business Sales, Supply Chain, Procurement, Compliance, R&D & Quality.

• Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

• Preparing brand reports and presentations.

• Initiating recommendations with regards to improving market brand positions, that is portfolio, price positioning, advertising and promo activities, etc.

Qualification – MBA from Premium B schools with 2+ years exp. in B2B Brand Management from good FMCG Industry only.

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