Head - Corporate Communications - FMCG/FMCD (10-20 yrs) - Delhi, India - iimjobs

    iimjobs
    iimjobs Delhi, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Head - Corporate Communications

    Reports to Head - Marketing Communication


    Experience:
    yrs. of experience in PR Agency/FMCG/FMCD Bachelor's/PG degree in journalism, strategic communications, or equivalent.

    • Minimum three years of PR/ Corporate communications experience Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.).
    • Experience working in a highvolume, fastpaced environment Working knowledge of Microsoft Office and web content management systems experience.

    Key Roles and Responsibilities:

    • Develop PR campaigns and media relationship charter/strategies.
    • Strategize yearlong PR engagement that will establish the company and key individuals in the company as domain experts and thought leaders.
    • Prepare and distribute press releases. Organize PR events (e.g. open days, press conferences) and serve as the company's spokesperson
    • Collaborate with internal teams (e.g. content / product marketing / events) and maintain open communication with senior management (founders and key Spokesperson
    • Address inquiries from the media and other parties
    • Seek opportunities for partnerships, speaker engagements and earned advertorials
    • Track media coverage and follow industry trends. Prepare and submit PR reports
    • Own and manage reputation of the brand as well as key individuals on PR and Social Media
    • Develops content and directs creative execution to provide a consistent, targeted, and impactful message.
    • Day to Day operations management with PR agency.
    • Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
    • Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
    • Directs inhouse and external graphic designers, photographers, and other mediaproduction specialists' integral to the completion of marketing projects.
    • Contributes ideas for new programs, researching and recommending innovative branding techniques.
    • Provides handson support for assigned departments, paying close attention to timelines.
    • Identifies and presents opportunities for consistency in messaging and customer experience across channels
    • Develops an understanding of short and longterm department goals and planned initiatives.
    • Adjusts and communicates plan changes as necessary to ensure costs for materials /PR media.
    • Works with leadership to take the pulse of overall business activity to identify crossmarketing opportunities.

    Technical/Functional:

    • Understanding of Creative Development Process
    • Knowledge & Expertise on Digital & Media Planning
    • Creative, Media, Digital Agency Management
    • Have Managed budgets of 100 Cr +
    • Strong understanding of Brand
    • Fair understanding of various consumer touch points & its usage