Digital Marketing Executive - Mumbai, India - One Point Six Technologies Pvt Ltd

Description

Drive the company's digital marketing strategy including SEO/SEM and Performance marketing

Create and implement link building strategies, content marketing strategies and social media presence

Implement and evaluate all digital campaigns based on relevant KPIs

Identify trends and insights to optimise ROI across all digital channels

Develop and implement a strong analytics strategy across all digital marketing campaigns

Manage email marketing and drip campaigns

In-depth understanding of Analytics and CRM tools such as Google Analytics, Mixpanel, Freshworks, Zapier, etc.

Develop and implement content syndication strategies

Optimize user experience on the platform (App and Website)