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  • Digital Marketing Executive - Delhi, India - marthub infocom

    marthub infocom
    marthub infocom Delhi, India

    1 week ago

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    Description
    **Job Summary**
    The Digital Marketing Specialist will be responsible for managing and optimizing digital marketing campaigns to drive proficient and effective results, with a focus on maximizing Return on Ad Spend (ROAS).
    **Key Responsibilities:**
    • Plan, execute, and optimize paid campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
    • Analyze campaign performance and ROI, using tools like Google Analytics, Data Studio, and Facebook Business Manager.
    • Develop audience segmentation strategies to target campaign creators, donors, and advocates effectively.
    • Conduct A/B testing for ad creatives, landing pages, and campaign strategies to optimize conversion rates
    • Collaborate with content teams to create compelling ad copy, visuals, and video assets aligned with Social Angels mission.
    • Implement retargeting strategies to re-engage users and drive higher contributions.
    • Stay updated on crowdfunding trends to integrate innovative strategies into marketing efforts.
    • Manage advertising budgets efficiently to ensure maximum impact and ROI.
    • Track user journeys and conversions, optimizing the donation funnel for seamless user experiences.
    • Report on campaign performance, providing actionable insights and recommendations for continuous improvement.
    • Create and optimize Meta/Google campaigns
    • Conduct A/B testing, analyze ad sets
    • Provide insights to creative team
    • Run SMS/email marketing
    • Manage influencer campaigns and UGC collaborations to maximize ROI
    **Requirements:**
    • Bachelor's degree in Marketing, Business, or a related field.
    • Proven experience in performance marketing, preferably for crowd funding or social impact platforms.
    • Expertise in digital ad platforms: Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
    • Strong analytical skills with proficiency in Google Analytics, Tag Manager, and other reporting tools.
    • Experience with audience segmentation, targeting, and retargeting strategies.
    • Knowledge of SEO/SEM principles and website traffic optimization.
    • Ability to craft and test engaging ad creatives and messaging.
    • Strong project management skills and attention to detail.
    • Passion for social causes and community-driven initiatives is a plus.
    **Education:**
    • UG: BCA in Computers, Diploma in Management, Computers, B.Com, B.A in Any Specialization, B.B.A/ B.M.S in Management,
    • Other Graduate
    • PG: MBA/PGDM in Advertising/Mass Communication, Marketing, M.A in PR/ Advertising, Communication, MCA in Computers, PG Diploma in Any Specialization, Integrated PG in Journalism / Mass Communication, Management, PR/ Advertising

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