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    • Performance Marketing - Noida - WTF Gyms

    WTF Gyms
    WTF Gyms Noida

    3 weeks ago

    Default job background
    Description

    We are seeking a highly skilled Performance Marketing Specialist and Digital Marketing Executive to drive lead generation, brand awareness, and customer acquisition through paid and organic digital campaigns.

    Key Responsibilities:

    • Performance Marketing:
      • Plan, execute, and optimize paid marketing campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), and other ad platforms.
      • Manage budgets efficiently to maximize return on investment (ROI) and reduce cost per acquisition (CPA).
      • Monitor and analyze campaign performance metrics (click-through rate (CTR), cost-per-click (CPC), return on ad spend (ROAS), etc.) and implement data-driven improvements.
      • Conduct A/B testing of ad creatives, audience targeting, and landing pages to improve conversions.
      • Collaborate with designers and content teams to create high-converting ad creatives and landing pages.
    • Digital Marketing:
      • Develop and implement search engine optimization (SEO) strategies to improve organic website traffic and search rankings.
      • Create and execute content marketing strategies, including blog posts, social media content, and email campaigns.
      • Manage and grow social media presence across platforms (Instagram, Facebook, YouTube, etc.).
      • Track website traffic and user behavior using tools like Google Analytics, Search Console, and Hotjar.
      • Develop and execute influencer marketing and brand partnership strategies to enhance reach and credibility.

    Key Requirements:

    • Education: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
    • Experience: 1-4 years of experience in digital marketing, performance marketing, or growth marketing.
    • Skills:
      • Strong expertise in Google Ads, Facebook Ads, and other paid ad platforms.
      • Hands-on experience with SEO, keyword research, and backlink strategies.
      • Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel.
      • Ability to analyze data and create reports with insights and recommendations.
      • Strong understanding of conversion rate optimization (CRO) techniques.
      • Excellent written and verbal communication skills.
      • Preferred: Experience in the fitness industry, e-commerce, or lead generation businesses is a plus.

    Benefits:

    • Competitive salary with performance-based incentives.
    • Learning and career growth opportunities in the digital marketing field.
    • Hands-on experience with the latest marketing tools and strategies.
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