Media Planner - Mumbai - Zorba Consulting

    Zorba Consulting
    Zorba Consulting Mumbai

    7 hours ago

    Full time ₹400,000 - ₹900,000 (INR) per year *
    Description

    Purpose: Develop and executes media strategies to promote a client's products or services using various media channels. 

    Profile:

    • Creating comprehensive media plans that align with client objectives and target audience preferences, often involving both traditional and digital media channels. 
    • Conducting thorough research to identify the most effective media outlets for reaching the target audience, including analyzing audience demographics, media consumption habits, and market trends. 
    • Negotiating advertising rates and securing optimal placements for advertisements on various media platforms, including DOOH screens. 
    • Monitoring the performance of media campaigns, analyzing key metrics, and making adjustments to optimize campaign effectiveness and achieve desired results. 
    • Working closely with creative teams, account managers, and other stakeholders to ensure cohesive campaign development and execution. 

    Skills:

    • Knowledge of various DOOH media formats (e.g., LED screens, transit media) and digital advertising technologies.
    • Familiarity with tools and platforms used for purchasing and managing DOOH ad space.
    • Creativity and ability to develop engaging and impactful campaigns that leverage the unique capabilities of DOOH. 

    Qualifications:

    • Relevant experience in media planning, advertising, or marketing, often 1-3 years for entry-level positions. 
    • Ability to analyze data, interpret campaign performance metrics, and make data-driven decisions. 
    • Bachelor's degree with Excellent written and verbal communication skills are essential for interacting with clients, vendors, and internal teams. 
    • Strong organizational skills and the ability to manage multiple projects simultaneously. 
    * This salary range is an estimation made by beBee
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