- Campaign Development and Execution: Design, implement, and manage high-performing paid media campaigns across a mix of channels, with a primary focus on Google Ads and Facebook/Meta Ads.
- Platform Expertise: Demonstrate in-depth knowledge of Google Ads and Facebook/Meta Ads platforms, including campaign structure, bidding strategies, targeting options, and creative optimization.
- Data-Driven Optimization: Analyze campaign performance data across multiple platforms to identify trends, extract insights, and continuously optimize campaigns for maximum ROI.
- Budget Management: Efficiently allocate and manage advertising budgets to achieve user acquisition goals.
- Reporting and Analysis: Prepare regular reports on campaign KPIs, providing actionable recommendations for improvement.
- Cross-Channel Collaboration: Partner with the broader marketing team to align paid media efforts with overall marketing initiatives and brand messaging.
- Required: 2+ years of proven experience in paid media with a demonstrated focus on mobile app promotion.
- Hands-on proficiency in Google Ads and Facebook/Meta Ads platforms.
- Strong analytical skills and the ability to interpret data for actionable insights.
- Excellent communication and organizational skills.
- Preferred: Experience in promoting apps within both the US and Indian markets.
- Working knowledge of additional paid media channels (e.g., programmatic, display, native).
- Understanding of performance marketing concepts, including attribution modelling.
- Competitive salary commensurate with experience.
- Comprehensive benefits package (outline key benefits).
- Flexible working arrangements.
- Opportunity to contribute to a fast-growing company driving positive change in the personal growth space.
Growth Manager - Mumbai, India - Wizdom: Self Growth Challenge & Book Insights
Description
Job Title: Growth Manager
Location: Andheri East(Mumbai)
Salary: INR 40,000 – 100,000 (depending on experience level)
Company Overview
Wizdom is on a mission to empower individuals on their journey of personal growth. Our top-rated educational app delivers curated insights from the world's best books, courses, and podcasts in easily digestible formats. With users worldwide and a focus on self-growth challenges across various life areas, Wizdom helps people become better versions of themselves, every day.
Job Summary
We are seeking a driven and analytical Growth Manager to join our dynamic marketing team. This individual will play a critical role in scaling user acquisition for our educational mobile app through strategic paid advertising campaigns across key channels, with a particular emphasis on Google and Facebook. If you possess a proven track record in driving successful app installs through paid media and are passionate about the power of personal growth, then this is the opportunity for you
Key Responsibilities
Qualifications
Compensation and Benefits
How to Apply
Please submit your resume and cover letter highlighting your relevant experience and achievements in mobile affiliate marketing to