Head New Product Development - Indore, India - Select Brands International Pvt. Ltd.

Description

About the company

Select Brands is working on the umbrella of the brands model, we are building consumer brands in different categories with a digital-first approach.

We are targeting niche markets of

• Home & decor
• Personal care
• Grocery gourmet
• DIY and STEM toys

With our deep and tech-driven research, less crowded and mid-sized markets are focused space for new brand planning.

Responsibilities:

• Analyzing category data, direct and indirect competitors to identify gaps and opportunities for new launches.
• Gathering insights on new product categories, ingredients, formats, and other requisites through primary and secondary research & using them to create product briefs
• Competition mapping on product portfolio and benchmarking where relevant
• Evaluating product samples, and managing sample testing & feedback
• Finalizing product claims & features for the final launch
• Evaluating packaging options, relaying briefs to the packaging team, & finalizing packaging for new product launches
• Managing network timelines of all new developments, & coordinating with relevant teams to launch products on targeted timelines
• Leading and managing sourcing and design teams for better product design and product costing.
• Analyzing market research data for better product insights and planning GTM.

Desired Skillset:

• 5+ years of experience in NPD, ideally in a D2C brand
• Comfortable in an unstructured start-up environment, implementing processes where needed.
• Experience in product sourcing, design, and development.
• Good at team collaboration & communication
• Inclination to understanding brand philosophy & coming up with product ideas to fill category gaps

Job Location: Indore (Madhya Pradesh), Work from Office