Digital Marketing Specialist - Rajahmundry - TopHat HR

Description

About Us

Tophat HR is a boutique consulting firm that specializes in tailored and comprehensive human resources consulting & management services.

As a digital marketing specialist, you will play a crucial role in executing and optimizing our client's digital marketing strategies. Your responsibilities will include managing their social media presence, executing email marketing campaigns, creating engaging content, optimizing our website for search engines, and analyzing data to drive informed decisions.

Roles and Responsibilities

• Paid Ads Specialist:
• Develop PPC campaigns across platforms like Facebook Ads, Instagram Ads, Google Ads.
• Monitor PPC campaigns regularly and optimize for performance and budget efficiency.
• Conduct keyword research, ad copy creation, and landing page optimization for PPC campaigns.
• Social Media Management:
• Develop, implement, and manage our social media strategy.
• Create, curate, and schedule engaging content for various social media platforms.
• Monitor social media channels for engagement and respond to comments and messages.
• Analyze social media metrics and adjust strategies to improve performance.
• Email Marketing:
• Design, execute, and manage email marketing campaigns.
• Create compelling email content and newsletters.
• Segment email lists based on target audiences.
• Track and analyze email campaign performance and optimize for better results.
• Content Creation:
• Write and edit high-quality content for our blog, website, and social media.
• Collaborate with the design team to create visually appealing content.
• Evaluate all content aligns with brand guidelines and voice.
• SEO Optimization:
• Conduct keyword research and implement SEO best practices.
• Optimize website content for search engines to improve organic traffic.
• Monitor and report on SEO performance using tools like Google Analytics and Google Search Console.
• Collaboration:
• Work closely with the marketing team to align digital marketing efforts with overall marketing strategy.
• Coordinate with other departments to ensure consistent messaging and branding.
• Stay updated on industry trends and emerging digital marketing tools and techniques.

Required Qualifications & Skills

• Experience: 2-3 years
• Bachelor/Master degree in marketing or related field
• Relevant experience of working on marketing projects with leading brands or in an agency
• Highly creative and logical while identifying target audiences
• Able to ideate digital campaigns that engage, inform, and motivate
• Strong analytical skills and data-driven thinking
• Up-to-date with latest trends and best practices in online marketing and measurement
• Eager to learn and willing to work in high-pressure environment
• Good Communication Skills and proficiency in English