Digital Marketing Executive - Vadodara - VARITAS IT SOLUTIONS

    VARITAS IT SOLUTIONS
    VARITAS IT SOLUTIONS Vadodara

    6 days ago

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    Description

    Job Description

    We are seeking an experienced Digital Marketing Executive to join our team at Varitas IT Solutions.

    The ideal candidate will have a strong understanding of digital marketing concepts and best practices, as well as experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.

    They will also have a working knowledge of ad serving tools (e.g., DART, Atlas) and perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends).

    In addition to their technical skills, the successful candidate will possess excellent communication and interpersonal skills, as well as an analytical mindset and critical thinking abilities.

    Responsibilities

    The Digital Marketing Executive will be responsible for:

    • Assisting in the formulation of strategies to build a lasting digital connection with consumers
    • Planning and monitoring the ongoing company presence on social media (Twitter, Facebook, etc.)
    • Launching optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
    • Being actively involved in SEO efforts (keyword, image optimization, etc.)
    • Preparing online newsletters and promotional emails and organizing their distribution through various channels
    • Providing creative ideas for content marketing and updating the website
    • Collaborating with designers to improve user experience
    • Measuring the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc.)
    • Acquiring insight into online marketing trends and keeping strategies up-to-date
    • Maintaining partnerships with media agencies and vendors

    Requirements

    To be considered for this role, you will need:

    • Proven experience as a Digital Marketing Executive or similar role
    • BSc/BA in marketing or relevant fields
    • A minimum of [insert minimum years] years of experience in digital marketing

    About Us

    Varitas IT Solutions is a leading provider of digital marketing services. We are committed to helping businesses succeed in the digital landscape through our expertise and innovative solutions.

    What We Offer

    We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

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