etrade Online - Gurgaon/Gurugram, India - iimjobs

Description

Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space.

eTrade is the leader in six categories on ecosystem including some key categories like Home, Auto, L&G, Pets, Amazon Devices and Private Labels (Solimo & Basics).

We have over 500 partners including large conglomerates like Bosch, Stanley Black & Decker, Philips, P&G, Godrej, Mars, Drools, Reckitt Benckiser, Wipro, Eicher & many more.

The company's core business revolves around technology, logistics, inventory management, and brand nurturing thereby elevating consumer-leading brands to their full potential.

We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce aggregator partner in India with ambitious plans to enter international markets.

• Create, manage, and optimize paid advertising campaigns across platforms to drive traffic, conversions, and revenue.
• Expand, scale and drive efficiency across the marketing funnel through campaign optimizations
• Execute all aspects of performance marketing, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS)
• Analyze and interpret campaign data, key metrics, and KPIs to extract actionable insights and recommend optimization strategies for continuous improvement.
• Manage marketing budgets effectively to ensure optimal allocation and maximum return on investment and efficient Customer Acquisition Cost.
• Stay updated with industry trends, digital marketing best practices, and emerging technologies to drive innovation in the performance marketing landscape.

• 2+ years previous experience in performance marketing or digital marketing roles, with a proven track record of managing successful campaigns and driving business growth on AMS.
• Bachelor's degree in Marketing, Business, or a related field. Master's degree an advantage.
• Inplatform execution experience setting up campaigns in Amazon AMS, Facebook Ads, and Google Ads with particular familiarity of Amazon platform & ecosystem
• Proficiency in utilizing digital marketing platforms
• Strong analytical skills with the ability to interpret complex data and extract actionable insights
• Creative thinking and problemsolving skills to adapt to evolving marketing landscapes
• Strong communication skills with the ability to collaborate effectively across teams
• Prior Experience in a fast paced, high growth organization is preferred

• Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers
• Work in an ideal place for groundbreaking improvements in technology & brand
• Continuous mentorship from leaders & peers
• Progressive & Employee First policies
• A young, cool, vibrant & highperformance culture
• Competitive pay as per Market benchmark