Manager Consumer Insights - Kolkata, India - ITC Limited

Description

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

Principal Accountabilities

· Design effective & efficient ways along with the agency partners to measure & track brand performance

· Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

· Work closely with the brand team & leverage insights to drive business growth

· Identify new & effective ways of testing concepts, products & communication

· Evaluate & pilot new tools & agencies esp. in the digital space

· Leverage internal monitoring tools to derive insights

· Triangulate multiple data sets to identify trends and early indicators of brand/product performance

Requirements

Operating Network

Internal

R&D

Consumer Insights Manager

PD Manager

Brand Managers

Finance Team

External

Market Research Agencies

Role Requirements / Specifications

MBA (Marketing) with minimum 4-5 years' experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills

Business Understanding

Knowledge of market research methodology and tools

Basic knowledge of statistics

Knowledge of consumer understanding and behaviour

Skills

Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player

Interview Competencies

Adaptability, Change Management, Emotional Stability & Maturity Interpersonal and Relational Skills People Leadership, Flexibility / Mulit-task Capability, Functional Knowledge / Skills