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  • Marketing specialist - Bengaluru - Axis Communications

    Axis Communications
    Axis Communications Bengaluru

    3 weeks ago

    Default job background
    Description
    Passionate about marketing? Love working collaboratively? If so, we have the perfect opportunity for you

    As a Marketing Specialist, India SAARC, you will manage local initiatives for India SAARC including Channel and Partner marketing, events, digital marketing, and coordinating training programs.

    The ideal candidate has a dynamic personality and proven ability to work with diverse stakeholders at all levels, both inside and outside the organization.

    You will manage expectations, provide solutions, and balance collaboration with tactful assertiveness.

    Working closely with the India SAARC team, you will drive multi-channel marketing campaigns, lead generation programs, and strategic initiatives targeting channel partners and end users to meet sales and marketing goals.

    You will report to the Marketing Manager, South Asia Pacific (SAP), and will support regional projects and tasks as needed.

    This position is based in Bangalore, India and requires 20% travel across the India SAARC region, South Asia Pacific, and international locations for meetings, events, and training sessions.

    What you'll do here?
    In addition to executing the strategy, you will manage:


    PARTNER MARKETING:
    Channel and Distributors

    • Work with our channel partner organization to develop a program for gotomarket through distributors and partners
    • Ensure a balance between comarketing activities with partners and end customers
    • Tailor partner communications strategy to the region through newsletters, onboarding content and local website content

    DEMAND GENERATION

    • Work with the Marketing Manager, SAP and APAC Marketing team to roll out relevant segmentspecific campaigns in your region
    • Provide regional feedback and insights to APAC Marketing team for campaign planning
    • Measure lead generation and conversion in key segments
    EVENTS (ONLINE & OFFLINE)

    • Ensure Axis brand experience and solution messaging is represented at key industry events and Axis' own organic events such as customer conferences.
    • Plan the annual calendar of internal, channel, and partner events
    AXIS EXPERIENCE CENTRE (AEC)

    • Rollout and manage the AEC marketing program
    • Leverage AEC as a brand experience touchpoint to generate and influence leads from distributors, partners, technology integration partners, end customers, and press.
    • Evaluate AEC utilization and recommend experience enhancements.

    AXIS COMMUNICATIONS' ACADEMY

    • Manage Academy & Learning Modules for India SAARC countries, both classroom and virtual.
    • Market the course curriculum and position the Axis Academy as an aspirational learning platform
    • Collaborate with regional trainers to monitor training material effectiveness.
    • Contribute insights for course roadmap development

    We'd love to hear that you have:

    • Degree in marketing or related field
    • At least 10 years of experience in marketing (preferably B2 B)
    • Proficiency in Microsoft Office Suite, marketing automation, and CRM platforms (e.g. Salesforce, Pardot, Marketo, Eloqua)
    • Fluent written and spoken English; knowledge of regional languages is a plus
    • Multifaceted experience across marketing disciplines preferred
    • Understanding of common technology subjects preferred
    • Excellent organizational skills with ability to manage multiple marketing priorities
    • Strong project leadership skills—persuasive and able to influence team members
    • Flexible team player who builds rapport and adapts to change
    • Selfmotivated professional who thrives in an open, transparent work culture
    • Openminded with eagerness to learn

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