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    • Digital marketing specialist - Kochi - Arabian Software

    Arabian Software
    Arabian Software Kochi

    1 month ago

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    Description

    Job Description

    We are seeking a talented and data-driven Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for creating and executing integrated digital marketing campaigns to generate leads, drive brand awareness, and enhance customer engagement for our software products.

    • Digital Marketing Strategy Development:
      • Develop and execute comprehensive digital marketing strategies to increase awareness and demand for our software solutions.
      • Tailor marketing efforts for different buyer personas, focusing on both B2B and B2C markets depending on the software offering.
      • Collaborate with product and sales teams to align marketing efforts with business goals.
    • Search Engine Optimization (SEO):
      • Conduct keyword research specific to software-related terms, features, and customer pain points.
      • Optimize website content, blog posts, product descriptions, and landing pages for SEO to increase organic search rankings.
      • Continuously monitor SEO performance and make adjustments to improve visibility and lead generation.
    • Paid Media Campaigns (PPC):
      • Manage and optimize paid advertising campaigns on Google Ads, Microsoft Ads, LinkedIn, and other relevant platforms.
      • Focus on lead generation campaigns targeting decision-makers in industries relevant to the software solutions offered (e.g., SaaS, enterprise software, etc.).
      • Analyze ad performance, optimize for CTR, conversion rates, and ROI, and adjust budgets accordingly.
    • Content Marketing & Thought Leadership:
      • Create high-quality, engaging content, including blog posts, eBooks, whitepapers, case studies, infographics, and videos that demonstrate the value of the software.
      • Focus on educational content that solves customer pain points, answers common questions, and establishes the company as a thought leader in the software industry.
      • Work with the product and technical teams to ensure accurate and effective messaging in all content.
    • Social Media Marketing:
      • Develop and manage social media campaigns on LinkedIn, Twitter, Facebook, and other relevant platforms to engage with current and potential customers.
      • Share thought leadership content, industry trends, product updates, and customer success stories to build credibility and drive traffic.
      • Track social media performance and engagement metrics, and optimize posts for maximum impact.
    • Email Marketing & Lead Nurturing:
      • Plan and execute targeted email campaigns, including newsletters, product updates, promotional offers, and customer engagement initiatives.
      • Segment email lists based on user behavior, industry, or stage in the customer journey to deliver personalized, relevant content.
      • Use automation tools to nurture leads and drive conversions, testing subject lines, content, and calls to action (CTAs) for optimization.
    • Website Optimization & Conversion Rate Optimization (CRO):
      • Monitor and improve website performance to ensure an optimal user experience (UX) and high conversion rates.
      • Collaborate with UX/UI designers to optimize landing pages, ensuring they are aligned with digital marketing campaigns and are optimized for conversion.
      • Conduct A/B testing on landing pages, CTAs, and forms to improve lead capture and sales conversions.
    • Analytics & Reporting:
      • Track, measure, and report on the effectiveness of all digital marketing campaigns using tools like Google Analytics, HubSpot, and others.
      • Provide regular performance reports on key metrics such as website traffic, lead generation, conversion rates, ROI, and social media engagement.
      • Use data-driven insights to continuously refine strategies and achieve better marketing outcomes.
    • Market Research & Competitor Analysis:
      • Stay updated on industry trends, new software innovations, and competitor activity to ensure our marketing campaigns remain competitive.
      • Conduct regular competitor analysis to identify new opportunities for differentiation and areas for improvement.
    • Cross-functional Coordination:
      • Work closely with the sales, product, and customer support teams to ensure a consistent brand message across all digital channels.
      • Provide feedback to product teams regarding customer preferences, pain points, and market demands.
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