Product Marketing Specialist - Gurugram, India - OPPO India

Description

Role & responsibilities

• Marketing Strategy: Assist in the development and implementation of marketing strategies to promote OPPO products and enhance brand awareness.
• Campaign Execution: Work closely with cross-functional teams to execute marketing campaigns, including planning, coordination, and monitoring of campaign performance.
• Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the smartphone industry.
• Content Development: Collaborate with the cross functional teams to create engaging and relevant marketing materials, including social media content, videos and static posts, and promotional materials.
• Analytics and Reporting: Analyze marketing data to evaluate the success of campaigns, track key performance indicators, and provide insights for continuous improvement.
• Brand Management: Contribute to building and maintaining the OPPO brand image through consistent messaging and innovative marketing initiatives.

Preferred candidate profile

• Masters in Marketing, Business Administration, or a related field with minimum 4 years of experience into similar role.
• Strong passion for technology and a deep understanding of the smartphone market.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Proactive and self-motivated with a strong desire to learn and grow.