Marketing Manager - Thane, India - InCred Financial Services

Description

Key Responsibilities:

• Develop and execute marketing campaigns across multiple channels, including Whatsapp, SMS, Email, Push Notifications, etc., to drive customer engagement and acquisition
• Monitor and analyze campaign performance metrics to assess efficacy and ROI
• Conduct A/B testing to optimize campaign elements such as messaging, timing, and segmentation
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives
• Utilize data analytics tools to extract and analyze customer data, derive actionable insights, and inform marketing strategies
• Continuously track industry trends and best practices in digital marketing to drive innovation and optimization
• Work closely with creative and content teams to develop compelling marketing materials and messaging
• Provide regular reports and insights to stakeholders, highlighting key findings and recommendations for improvement.
• Proficiency in marketing automation tools and analytics platforms
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Experience conducting A/B testing and optimizing campaign performance
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams
• Creative thinker with a passion for innovation and continuous improvement
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
• Knowledge of data analytics techniques and tools, with the ability to extract and make sense of data.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2-4 years of experience in marketing or a similar role, with a focus on digital marketing and campaign management.
• Experience in digital marketing or data analytics
• Familiarity with customer segmentation techniques and targeting strategies
• Experience with customer relationship management (CRM) platforms.