PPC Specialist - Kolkata, India - Duratuf Products Pvt. Ltd.

Description

• Developand execute comprehensive PPC strategies to achieve business goalsand objectives. Conduct keyword research competitor analysis andaudience targeting to optimize campaignperformance.
  
• Setup manage and optimize PPC campaigns across various platforms suchas Google Ads Bing Ads and social media channels. Create compellingad copy and design effective ad creatives to maximize clickthroughrates.
  
• Regularlymonitor campaign performance and key metrics using analyticaltools. Conduct A/B testing and implement datadriven adjustments toimprove campaign efficiency andROI.
  
• Manageand allocate advertising budgets effectively to ensure maximumreturn on investment. Provide budget recommendations based oncampaign performance andgoals.
  
• Generateregular reports on campaign performance presenting insights andrecommendations to the marketing team. Collaborate withcrossfunctional teams to align PPC efforts with overall marketingstrategies.
  
• Stayinformed about industry trends new advertising features andemerging technologies to enhance campaigneffectiveness.
  

Requirements

Musthave:

• Minimum3 4 years of experience in the similar field of Google Ads Paidcampaigns preferably in the B2Bindustries.
  
• Musthave professional and resultoriented experience in Paidcampaigns.
  
• Indepthknowledge of Google Ads platform and associated tools ensuring allad creatives comply with Google AdsPolicies.
  
• Familiaritywith A/B testing and campaign optimizationtechniques.
  
• GoogleAds certifications are aplus.
  

Goodtohave:

• Familiaritywith SEO principles and their impact on PPCcampaigns.
  
• Excellentcommunication skills and attention todetail.
  

Benefits

• LeaveEntitlements.
  
• PLEncashment.
  
• Companyprovidedsystem.
  
• Recognitionofachievements.
  
• Engagementin companyevents.
  
• Statutoryfacilities.
  
• Flexibleworking hours and leavepolicy.
  

Must have: Minimum 3 - 4 years of experience in the similar fieldof Google Ads Paid campaigns, preferably in the B2B industries.Must have professional and result-oriented experience in Paidcampaigns. In-depth knowledge of Google Ads platform and associatedtools ensuring all ad creatives comply with Google Ads Policies.Familiarity with A/B testing and campaign optimization techniques.Google Ads certifications are a plus. Good to have: Familiaritywith SEO principles and their impact on PPC campaigns. Excellentcommunication skills and attention to detail.