Digital Marketing Specialist - Noida, Uttar Pradesh

Job summary

We are looking for a talented Digital Marketing Executive to join our marketing team. The ideal candidate will have a solid understanding of digital marketing tactics, including SEO, SEM, email marketing, social media, and content marketing.

Responsibilities

• Develop and execute digital marketing strategies across multiple channels (e.g. search engines, social media, email, etc.)
• Optimize website content and structure for SEO best practices
• Conduct keyword research and competitor analysis to identify new opportunities
• Create and manage PPC campaigns on Google Ads and other ad platforms
• Develop and execute email marketing campaigns, including list segmentation and A/B testing
• Manage and grow social media accounts, including content creation and community management
• Analyze and report on campaign performance using digital marketing analytics tools
• Stay up-to-date with the latest digital marketing trends and best practices

Qualifications

• Bachelor's degree in marketing, business, or a related field
• Minimum of 1 years of experience in digital marketing, with a proven track record of driving results
• Expert knowledge of digital marketing tactics and tools (e.g. Google Analytics, Google Ads, Facebook Ads, email marketing platforms, etc.)
• Strong analytical skills and ability to use data to inform decision-making
• Excellent written and verbal communication skills
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment

Job description