marketing incharge - Vijayawada, India - Nalanda Academy of Science and Technical Education

Description

Job Summary: Nalanda Vidyanikethan is seeking a dynamic and results-oriented Marketing Incharge to lead our marketing initiatives in Vijayawada. The Marketing Incharge will be responsible for developing and executing marketing strategies to promote the school's programs, increase enrollment, and build brand awareness. This role requires a creative thinker with excellent communication skills, a strong understanding of digital marketing, and the ability to work collaboratively with various stakeholders.

Key Responsibilities:

• Develop Marketing Strategies: Design comprehensive marketing plans to promote the school's programs, events, and achievements.
  
• Manage Digital Marketing: Oversee the school's digital presence, including website content, social media, email campaigns, and online advertising.
  
• Coordinate Events and Campaigns: Organize and execute marketing events, open houses, and promotional campaigns to attract new students and engage the school community.
  
• Create Marketing Collateral: Develop marketing materials such as brochures, flyers, posters, and other promotional content in line with the school's branding guidelines.
  
• Build Partnerships: Establish relationships with local businesses, media outlets, and community organizations to promote the school and its activities.
  
• Track Marketing Performance: Monitor and analyze marketing metrics to measure the effectiveness of campaigns, adjusting strategies as needed to meet objectives.
  
• Collaborate with School Staff: Work closely with the school's leadership, faculty, and administration to align marketing efforts with the school's mission and values.
  
• Ensure Brand Consistency: Maintain a consistent brand image across all marketing channels and materials.
  
• Manage Budgets: Oversee marketing budgets, ensuring cost-effective use of resources and compliance with financial guidelines.
  

Qualifications and Experience:

• Education: A bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  
• Experience: Proven experience in marketing, preferably in an educational or academic setting.
  
• Skills: Strong understanding of digital marketing tools, platforms, and analytics.
  
• Communication: Excellent verbal and written communication skills.
  
• Creativity: Ability to develop innovative marketing campaigns and promotional content.
  
• Project Management: Strong organizational and project management skills, with the ability to handle multiple tasks simultaneously.
  

Preferred Qualifications:

• Experience in Educational Marketing: Familiarity with marketing practices and trends in educational institutions.
  
• Experience with Events Management: Experience in organizing and managing promotional events and activities.
  
• Knowledge of Graphic Design: Basic knowledge of graphic design software or tools for creating marketing materials.
  

Application Process: Interested candidates should submit a resume and cover letter outlining their marketing experience and approach. Please include examples of past marketing campaigns or projects, as well as references from previous marketing roles.

Nalanda Vidyanikethan is committed to diversity and welcomes applicants from all backgrounds. We look forward to adding a creative and results-driven Marketing Incharge to our team in Vijayawada.