Head of Marketing - Mumbai

Job summary

The Head of Marketing holds a strategic senior leadership role, liable for defining and implementing the overall brand and trade marketing strategy, as well as initiatives in the OTC and Medical-Kare (HCP-facing) divisions and modern commercial channels.

Responsibilities

• Develop and implement the overall marketing strategy and marketing mix for DKT India, aligning it with the organizations goals and objectives.
• Define and evolve brand architecture across OTC and Medical Kare portfolios, ensuring differentiation, consistency, and relevance.
• Lead portfolio expansion and innovation, from concept development to launch and lifecycle management.
• Master Marketing Intelligence and ensure strategic decision-making are based on the relevant SRH environment, rational, relying on reliable approaches to study and diagnose the environment in a relevant manner (i.e. PESTEL model SWOT -Brand Archetypes IQVIA supported analysis CFG).

Qualifications

• Bachelor's degree in marketing, BA, MBA/PGDM in Marketing, Business, or related field.
• An undergraduate degree in Commerce, Business, Pharmacy, or a related field is a plus.

Experience

• 10–15 years of progressive marketing experience, with at least 5 years in a leadership role.
• Proven track record in FMCG, healthcare, or consumer health sectors, ideally with exposure to both B2C and B2B marketing and modern trade.
• Experience in managing large teams, complex budgets, and multiple brands.
• Strong exposure to digital transformation and modern marketing practices.

Skills

• Proficiency with emerging technologies in HC marketing such as AI tools, automation platforms, and data-driven solutions. Data analytics tools, CRM software, SEO/SEM strategies, Digital marketing techniques and Marketing Mix best practices and tools – Microsoft Package.
• Industry knowledge – in-depth understanding of HC regulation – Ethical marketing – Uniform Code of Pharmaceutical Marketing Practices (UCPMP).

Soft Skills & Attributes

• Strong communication skills, leadership abilities, problem-solving acumen, adaptability to change, Emotional intelligence and collaborative mindset.
• Visionary leader with the ability to translate strategy into execution.
• Strong analytical and problem-solving abilities.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker, comfortable with unconventional marketing approaches.
• Ability to thrive in a fast-paced, entrepreneurial environment with minimal bureaucracy.
• Passionate about sexual & reproductive health.
• Comfortable working on sensitive topics (contraception, abortion, HIV).
• Sharing DKT vision and values.

Languages

• Fluent in English and Hindi (spoken and written). Additional Indian languages are a plus.

Job description