Assistant Manager - Mumbai, India - iimjobs

Description

• Manage social media page health of multiple channels within the network through daily content creation in collaboration with Graphic Designers/Video Editors.
• Day-to-day coordination with the brand marketing teams for creative & strategic approvals, curation of assets and publishing actions.
• Build social media strategies for new launches, show IPs and platform initiatives from time to time.
• Contribute cross functionally and identify potential areas of improvement with ideas and insights on social media trends, pop culture milestones and data analysis.
• Contribute to building an effective community through daily ORM drives and ensure that there is always a two-way communication.
• Work with other Assistance Managers and Managers within OptimiZee but not limited to and contribute to brainstorming new ideas for fresh initiatives.
• Work with the OAP & Graphic Design teams of respective channels being managed and guide them on creation of digital assets and potentially viral content.
• Create weekly/monthly reports to track growth and alignment with KPIs and be willing to course correct if need be.
• Contribute to the larger picture of brand awareness through effective community engagement on all social media platforms.

• A thorough understanding of social media platforms (Facebook, Instagram & Twitter).
• A consumer of social media content and trends.
• A thorough understanding of social media formats and their significance in the dynamic world of online content (Long format video content, short format video content, in-feed Vs. Stories).
• Understanding of audiences that exist within each social media platform.
• A keen interest in Hindi and English movies/shows.
• Basic understanding of social media insight & publishing tools.
• One who keeps up with pop culture trends but not limited to and is quick to think of snackable micro-content creation on the go.
• Social media agency experience would be a plus.