Search Engine Optimization Specialist - New Delhi, India - B2B-INDIA

Description

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

Responsibilities

• Review and analyze client sites for areas needing improvement
• Prepare detailed strategy reports
• Create and launch campaigns
• Improve clients 'rank' in major search engines
• ? Take charge of third party / off-page content promotions.
• ? Conduct third party outreach for link building using SEO tools.
• ? End-to-end management and optimization of the link building funnel; from link research and prospecting to reporting on results and impact.
• ? Build a presence for high Domain Authority and high traffic websites.
• ? Identifying and building quality links for various web properties using white hat SEO practices.
• ? An internet savvy candidate, who reads, understands and evolves in tune with the latest in the SEO Industry.
• ? Must have good knowledge of Off-Page SEO activities.
• ? Knowledge of web analytics tools like Google Analytics and webmaster tools.
• Conducting thorough research on topics, generating ideas for new content types and proofreading articles before publication.
• Write clear marketing copy to promote our products/services.
• Excellent writing and editing skills in English.
• Research industry-related topics (combining online sources, interviews and studies).
• Write clear marketing copy to promote our products/services.
• Prepare well-structured drafts using Content Management Systems.
• Proofread and edit blog posts before publication.
• Submit work to editors for input and approval.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Identify customers? needs and gaps in our content and recommend new topics.
• Collaborating with campaign managers, creative team, and designer's.
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.).
• Ability to work independently or as an active member of a team.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs.
• Good interpersonal skills and communicate.

Qualifications

• Bachelor's degree in Information Technology or related field
• 1+ years' of technical experience
• Strong analytical skills
• Understanding of all search engines and functions as well as marketing