Disney+ Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019. Disney+ Hotstar today is the one-stop destination for all your entertainment needs - from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ Originals. We’re looking for the brightest minds to build the future of TV with us.ABOUT THE ROLE Someone with deep understanding and expertise in influencer content space with at least 5+ years of relevant influencer business and/or digital marketing experience. Possess strong analytical skills and background. Should have a consumer focussed, growth and experimentative mindset.
YOUR KEY RESPONSIBILITIES
Work closely with the Head of Short-form to formulate the overall strategy, performance parameters and execution roadmap for the influencer content.
Own and manage influencer relationships.
Analyse key trends in the influencer content ecosystem and gather market intelligence to identify new content opportunities.
Work closely with growth and strategy teams to align new content opportunities to growth and strategy objectives across the consumer journey (acquisition to post-conversion).
Coordinate with various stakeholders (within and outside of short-form vertical) to ensure systematic and timely execution of new content opportunities in the influencer ecosystem from experimentation to full roll-out
WHAT TO BRING
5+ years of influencer business and/or digital marketing experience.
Deep understanding of digital and new age content.
Cross-functional understanding and experience in digital marketing and digital content space is highly preferred.
Previous start-up/high growth company experience is also highly preferred.
We are customer obsessed.
We are audacious in vision and action.
We encourage honesty and open dialogue.
We respect everyone and every point of view.
We make objective and data-driven decisions.
We believe trust and accountability go hand-in-hand.
We invest in each other's growth.
We bring our A-game and nothing else.
We take charge and get it done.
THE PERKSThe glory. Almost too much responsibility. No dress code. Unlimited leave. A fun-life balance. A ticket on our rocket ship to the moon. WHO WE ARE AS AN EMPLOYERWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.WHO WE ARE AS A COMPANYWe’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. #Non-tech