Sr. Digital Media Planning Manager (BB-0CECC)
Found in: Talent IN
Description:About EssenceEssence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.Visit for more information and follow us on Twitter at @essenceglobal. About the roleSenior Media Planning Managers are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis,Brand planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.Some of the things we’d like you to do:Audience research in syndicated and 1st party data sourcesCreative spec managementCreation of tactical plan presentation and supporting media plan templatesCreation of campaign analysis plan templatesOversee the successful launch of campaigns using the “Launch Tracker”Maintain accuracy and timely updates of deliverable tracking documents for teamQA of media plan set up conducted by various Activation team membersCollate commentary on media performance and conduct first review on qualityAdherence to team quality standard for reporting template and deliveryKeep consistent track of campaign performance and target (monthly) across all channels, flagging needs for interventionUse understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team membersUse understanding of campaign performance to contribute content to campaign wrap-up presentationsAct as lead for smaller, more easily managed campaigns as progress in band and client demands/allowsManage accurate forecasts, media plans, and all key media planning documentationA bit about yourself:At least 5-7 years’ experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largelyWorking knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buyingExperience with Media Research Tools (Comscore, GWI, TGI, YouGov)Ability to provide and meet forecasts of expected return of media investmentStrong organizational skills with a keen ability to prioritize and multitaskProven problem solving skills and ability to think outside of the boxAbility to work independently and collaborate in a team environmentDetail oriented and responsive, deadline-driven with strong reasoning skillsLead by example while motivating and coaching juniors on the teamManage Performance Development Cycle and Review process for juniorsWhat you can expect from EssenceEssence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
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