Gartner

Sr Digital Marketing Specialist - Email Marketing (BB-504F8)

Found in: Talent IN

Description:
What makes Gartner a GREAT fit for you? When you join Gartner, youâ€TMll be part of a team with a no-limits mindset that helps the world become smarter and more connected. Weâ€TMre the worldâ€TMs leading research and advisory company that steers clients toward the right decisions with business and technology insights they canâ€TMt find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you. Interested in learning more, view and register for any of our upcoming recruiting events here! About this role: This position will support Gartnerâ€TMs Marketing Operations team in Gurgaon. Weâ€TMre looking for a Senior Marketing Specialist to lead a team of 4-5 individuals in the development, deployment, and optimization of our marketing automation campaigns. Individual in this role will also work on organizing and managing email communications to clients. Specific duties include but are not limited to: team management, managing outbound communication in Eloqua 10, reporting and analysis, and optimizing email operations to boost engagement and event registrations. This position will have the opportunity to develop business skills and acquire a broad understanding of Gartner with growth opportunities in Digital Marketing. What you will do: Outbound Communication Manage outbound communications to drive web traffic, boost engagement and drive registrations via email. This would primarily include email asset creation and campaign set up, in addition occasional setting up segments using the right filter conditions in Eloqua. Participate in automation initiatives to enhance the email operations process and reduce the turnaround time for deliverables. Ensure all SLAs and project milestones are met, and the internal processes are followed to a T. Assist manager in monitoring the teamâ€TMs bandwidth and estimate bandwidth projections for the upcoming quarters. Be time flexible when needed to accommodate critical demand. Quality check all outbound communication to ensure great user/client experience. Ensure hygiene checks for trackers and shared mailboxes, facilitate document/training guidesâ€TM creation and update internal resource libraries. Identify opportunities to leverage functionality in our MAP - Eloqua to improve information capture, data hygiene, segmentation and targeting capabilities. Help maintain the communications calendar to ensure right balance of outreach and timely completion of projects. Lead and facilitate special projects for instance onboarding new business units, set sensible milestones, ensure timely upstream of status updates, and timely completion of projects. Analysis Assist with email KPI analysis to determine email effectiveness. Identify and conduct A/B tests to build email best practices. Create dashboards and presentations on email and web product performance. Identify opportunities for improvement based on this performance. Run deeper email analysis and layout rendering tests on Email on Acid. Know how to generate click maps and read trends while data mining activities. Build a KPI benchmark for campaigns across various business functions. Collaboration Maintain clear and eloquent written and verbal communication. Project manage a team of 4-5 marketers based out of our Gurgaon/Bangalore/Mumbai offices. Collaborate with Manager and skip-level Manager(s) to identify opportunities and risks in processes and tools. Periodically lead training and coaching sessions for peers in the team as needed. Help conduct daily scrum meetings to learn about teamâ€TMs day-to-day tasks and help address any operational challenges. Collaboration with peers and managers on coordinating and standardizing operations. Maintain a good rapport with Marketing Managers and other stakeholders. Who you are: Bachelorâ€TMs degree in Arts or Sciences 5-6 years of related B2B work experience, preferably in marketing, sales, or sales operations. Previous experience in managing a small team. Good Excel skills and ability to work with Formulas and formatting in excel Experience using Eloqua or other e-mail communication management software is preferred Strong HTML skills Excellent oral and written communication skills Strong attention to detail Exceptional client service ethic Strong work ethic and willingness to take ownership for wide-ranging responsibilities Superior problem-solving ability and ability to think “outside the box.” Ability to form and test hypotheses with available data Tolerance for ambiguity and self-drive to operate in a commercial setting Proven ability of managing tasks from beginning to end with strict adherence to deadlines Good team player and people manager What we offer: In addition to an outstanding work environment with rapid advancement potential, Gartner associates enjoy exceptional compensation and benefits, including: Competitive base salary Flexible work environment A great work culture About Gartner: Gartner, Inc. (NYSE: IT) is the worldâ€TMs leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. We work with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A – Visit to learn more. Diversity, Inclusion, and Engagement at Gartner The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Gartner affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion. Gartner is an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified applicant with a disability and unable to or limited in your ability to use or access the Gartnerâ€TMs career webpage as a result of your disability, you may request reasonable accommodations by calling Human Resources at +1203-964-0096 or by sending an email to

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