Performance Marketing Manager (BB-DF7B9)
Found in: Talent IN
Description:Job descriptionJob TitlePerformance Marketing SpecialistDepartmentDigital MarketingÂ Reports ToDesignation: Performance SpecialistJob OverviewThe Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue.
This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach.
The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.Responsibilities and DutiesManage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.Create affiliate and manage social media paid ad campaigns.Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.Understand the markets in which we are performing and suggest new strategies on top of the competition.Work with other departments (e.g.
product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identityDont limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.Measurable improvements to perform.Â Keep a track of weekly targets and reports.Â Qualifications & Criteria:Fluent in written English3+ years of hands-on e-commerce marketing experience, including some form of social advertisingA self-starter mentality, a strong sense of ownership, and an appetite for learningModerate to advanced Excel experience (pivot tables, graphs, etc.)Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion.
A similar online ad experience will be considered as well.Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisationAn eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)A passion for marketing, social advertising, and a positive attitude in all regardsA desire to remain up-to-date with trends, new features, and functionalities in social advertisingA team-oriented mindset and the ability to work with a wide range of individualsAbility to flourish with minimal guidance, be proactive, and handle uncertainty.Proficient in Word, Excel, Outlook, and PowerPoint.
Skills:- Marketing and Campaign Management
calendar_today5 days ago