National Category Development

Found in: Talent IN - 6 days ago

Mars Hyderabad, India

Description

Please do not apply, this is for system testing only.We are not inviting applications. We regret the inconvenience caused to you, if any already.

About the Role –

National Category Development and Customer Marketing Head (NCDCMH) The role of National Category Development & Customer Marketing Head would be a pivotal role which will encompass from strategy formulation to effective execution on ground. A lot of forward looking initiatives would be expected from this role keeping in mind the evolution of shopper and channel expectations and behaviours. The incumbent is expected to be a bridge between the top management, cross functional teams and the sales teams.

Roles & Responsibilities of the Role

• Lead the development and delivery of short and long term demand category strategies to optimize profitability and sales revenues at a category and channel level.

• Grounded in the global category vision, develop and execute a clear category vision for the unit, ensuring that a strong and consistent understanding of category growth drivers, role and attractiveness are well embedded as the foundation for our category and portfolio plans & activation.

• Create compelling insight led category solutions and activations which influence shopper behaviors and convert more shoppers and transactions at the point of sale for the mutual benefit of the organization and our customers.

• Partner with key strategic customers to develop Customer category growth plans, developing strong and influential relationships focused on delivering shopper, channel and category centric solutions to deliver competitive advantage and increased customer engagement.

• Effective conceptualization of Route to Market plan for the next 3 years and ensuring time bound execution on ground with sales collaboration.

• Ensuring the capability gaps for the sales organization is identified and effective training interventions are done in a time bound manner.

• Monitor category trends and performance across the industry, adopting a continuous improvement mindset to identify future growth opportunities and formulate appropriate recommendations, ensuring sustainable category growth.

• In partnership with the perfect store team, develop an integrated picture of success and drive store of the future thinking, ensuring Mars portfolio visibility and presence at point of purchase exceeds market share and perfect store ambitions are realized.

• Ensuring streamlined process of demand forecasting is followed with minimum variation. Effective adherence of S&OP is critical to the success of this role.

• Responsible for recruiting, retaining and developing a high performing, capable and engaged team, establishing a strong talent pipeline and culture that highlights the benefits of personal career development and leads to a pool of best-in-class functional expertise.

• Influence key internal stakeholders to ensure that the category vision and the needs of shoppers and customers are foundational to our strategic plans & activations

Educational & Experience background:

Ideal candidate would be MBA with minimum 10 years of experience in Sales plus Customer marketing/ Category development/Sales Development domains.

Role Fitment

• Significant category and customer experience with a demonstrated ability to develop strong and impactful category solutions and customer relationships.

• Proven experience in successfully leading and growing a category with strong category leadership expertise based on strategic category partnerships/captaincies with diverse customers/channels.

• Strong track record of developing and executing insight led visions and strategies with the ability to inspire and lead a channel team/matrix organization to deliver results consistently.

• Ability to navigate complex situations and challenge the status quo with a can do attitude. Self-reliant, decisive and resilient and able to respond and adapt to a fast moving, swiftly changing environment.

• Demonstrated ability to operationalize and execute a category vision and engage and influence both customers and key stakeholders behind it.

• People leadership of cross-functional and remote team(s) with demonstrated ability to build capability, develop talent and engage associates.

• Commercially and financially astute and proven business judgement with an understanding of the commercial impact of one's own decision making.

Key Supporting MLC: Managing vision & Purpose, Building effective teams, Business Acumen, Dealing with Ambiguity, Strategic agility.

Key Functional Competencies: Category leadership expertise, Shopper understanding, In-store strategies & tactics, Distribution strategies, RTM optimization, Program development & Design, Customer account management

#LI-DNI

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National Category Development

Description