ZEE - Brand Marketing Role - Hindi GEC - Mumbai, India - Zee Entertainment Enterprises Limited

Description

• Ideating and strategizing 360degree marketing campaigns for launch and sustenance campaigns
• Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums
• Finalization of the launches and brand sustenance activities in coordination with the business heads
• Work closely with the programming and consumer research & insights teams for developing the annual brand calendar
• Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases
• Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand.
• To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception
• Cost effective and ROI driven media planning & buying activities
• Ensure support to the sales team
• Constant innovation in terms of media and marketing strategies to keep ahead of competition
• Identify potential brand partnerships & strategy tie ups with media and nonmedia partners (internal & external) for effective campaigns
• Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities
• Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities
• Conducting value analysis the value add of campaigns