- To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behavior.
- To be the custodian of the consumer's voice and provide consumer insights through marketing research..
- Define Branding strategies and road maps including the short-term and long-term strategies and monitor the performance in order to make necessary updates and improvements.
- Creative thinker with a passion for ideas and a deep understanding of all digital channels as a means for brands to communicate with online audiences.
- Establish the business's brand-building strategies across all channels.
- Manage and maintains program-specific research efforts inclusive of customer insights, customer segmentation, competitive intelligence, industry trends, and developments
- Formulation of new brand strategies, improvement of existing brand strategies, and the capitalization of the brand on any emergent opportunities.
- Creating Brand Guidelines and implementing the same across the website and should be consistent across all marketing channels.
- Responsible to oversee the creation of the business's content; for example, newsletter, blogs, social influencers, annual reports, and other marketing collateral materials.
- Prioritizing media opportunities, making necessary coordination with appropriate persons in organizing and preparing presentations, speeches, talking points, and other external media relations materials.
- Actively engages, cultivates, and manages press relationships that ensure the coverage of the business's/product's programs, events.
• Exposure of taking a Brand International. - Years of experience.
- Strong analytical skills, combined with an aptitude for evaluating innovative opportunities.
- Superior Verbal and Written Communication Skills
- Ecommerce experience
- US Visa
- US and International Market Exposure
- Experience in consumer product industry into luxury.
- MBA with specialization in Marketing from a reputed Business school
- Keywords : .
- Industry : Internet/Ecommerce
- Employement Type : PERMANENT
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GM/ AVP Brand Full-Time - jaipur, India - HyreFox Consultants
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Description
General Summary of the Profile:
A Brand Strategist with a passion for brand building and creating lasting impressions among consumers. Improving product sales and market share leading to accelerated business growth and long-term brand value.
Duties and Responsibilities:
Required Skills and Experience :
Preferred:
Other Details