Group Head - Mumbai Metropolitan Region - Performics India

    Performics India
    Performics India Mumbai Metropolitan Region

    5 days ago

    Marketing / Advertising / Public Relations
    Description

    About the Company:

    Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world's second largest marketing and communications company with 95+ years of consistent track record.

    Job Profile

    Strategic Account Leadership:

    • Possess 5-7+ years of experience in managing end-to-end advertising accounts across Amazon, Flipkart, Blinkit, Instamart, Zepto, Myntra, Nykaa, Tata1MG etc.
    • Comprehensive knowledge of Amazon, Flipkart, and other ecommerce platforms to help brands navigate growth opportunities effectively.
    • Serve as the primary point of contact for client relationships, ensuring alignment with their goals and delivering impactful outcomes.
    • Lead monthly, quarterly business planning, review meetings, and Annual Operating Plan (AOP) discussions to achieve client objectives.

    Campaign and Account Oversight:

    • Guide the team in planning, creating, and executing paid media strategies tailored to client needs.
    • Oversee overall account performance, ensuring campaigns are optimized to achieve key performance indicators (KPIs) such as reach, conversions, and profitability.

    New Business Development:

    • Conduct research to analyze category trends, competitive landscape, market size, and growth potential.
    • Lead comprehensive brand audits to identify challenges, gaps, and growth opportunities in current setups.
    • Develop customized strategies and actionable plans to address these challenges and achieve sustainable business growth for clients.

    Data-Driven Decision Making:

    • Perform detailed analysis of ecommerce and business data to uncover insights, identify risks, and capitalize on opportunities for growth.

    Team Leadership and Mentorship:

    • Facilitate onboarding processes to ensure smooth integration of new team members into the organization.
    • Mentor and manage Managers, enabling them to upskill and take on leadership responsibilities for account management.

    Ecommerce Best Practices:

    • Stay abreast of platform trends, advancements in ecommerce, and evolving consumer behavior to drive innovation.
    • Recommend and implement best practices to improve market share, enhance conversion rates, and maximize brand performance.

    Key attributes:

    • Curiosity to learn & grow in a fast-paced environment.
    • Agile & proactive when suggesting ideas or brainstorming with team/client.
    • Ability to take ownership & working with brands & Ecommerce platforms.
    • Upskilling constantly to keep up with the industry trends & updates.
    • Familiarity with API integration and technical experience is an added advantage.

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Group head