Pega CDH - Hyderabad / Secunderabad, Telangana - Virtusa

Description

• Act as a Subject Matter Expert (SME) in Pega Customer Decision Hub (CDH) for banking and financial services domains.
• Design and implement hyper-personalized solutions using NBA (Next-Best-Action) strategies across inbound/outbound, real-time, and batch channels.
• Develop and configure decisioning logic, including ADM, DSM, Customer Profiler, and engagement policies.
• Lead implementation of Pega CDH components like Value Finder, interaction history, decision data flows, and adaptive models.
• Ensure seamless integration with CRM systems, data lakes, REST APIs, Kafka, and FTP-based systems.
• Provide technical guidance and best practices for configuring and optimizing Pega decisioning solutions.
• Collaborate with data scientists to enhance model accuracy and customer engagement strategies.
• Lead quality assurance reviews, mentor developers, and maintain post-production support and documentation.
• Monitor application scalability and performance while enforcing governance, data privacy, and compliance standards.
• Coordinate task execution for proposition builds, data flows, and strategy updates.
• Contribute to architectural design aligning with business goals and digital transformation initiatives.